Prostitution Adverts

The West Australian newspaper, which has as part of its code of conduct that it will try not to run advertising that is “likely to cause serious offence to the community or a significant section of the community” recently issued its new advertising rates for 2010-11.

Among the increases in its rates were those for the Personal section which promotes prostitution services. The West has increased its midweek rates from $50.49 to $51.99 per single column centimetre and from $83.93 to $86.43 per single column centimetre in the West Weekend.

The West’s advertising code of conduct includes the following:

In accordance with our belief that the maintenance of high standards of advertising builds character and good business we will, at all times, and to the best of our ability, only publish advertisements which:

  • Do not contain anything which, taking into full account both the nature of the specific readership and generally prevailing community standards, is likely to cause serious offence to the community or a significant section of the community.
  • Do not encourage breaches of Commonwealth law or the law of the relevant State or Territory.
  • Comply with Commonwealth law and the law of the relevant State or Territory.

For 2010-11 West rate card: http://info.thewest.com.au/ratecard/index.php/classifieds/general-classifieds-rates-a-deadlines

For the West’s advertising code of conduct: http://info.thewest.com.au/ratecard/index.php/code-of-conduct

To contact Bob Cronin, The West editor-in-chief: 9482 3799 or bob.cronin@wanews.com.au

West chairman Kerry Stokes’ PA: kate.lewis-fuller@aceequity.com.au

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POSTED 4 Dec 2010
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