Outdoor Advertising Inquiry

Melinda Tankard Reist reports that a parliamentary report into outdoor advertising recommends a more rigorous system of self-regulation. However, the Communications Council welcomed the report saying that it vindicated the current system of self-regulation. The 19 recommendations include a recommendation to amend its Advertising Code of Ethics. The new report came a fortnight after a report into the National Classification Scheme which recommended that outdoor advertising should be placed within the national classification scheme.

The Outdoor Media Association has announced that it was reviewing its current self regulation system.

POSTED 19 Jul 2011