Australian Muslims Embark on PR Drive

An organisation called ‘My Peace’ is developing a PR project to address the ‘misconceptions on Islam that exist today.’

It will use main stream media and an advertising campaign and hopes to ‘show the Australian public and people from across the world the essence of Islam and all that it offers.’ My Peace is seeking copy writers, grahpic designers, It, legal and Dawah experts.

 

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POSTED 8 Feb 2013
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Advert Complaints

The Australian Advertising Standards Bureau reports that there were 141 complaints brought to them in Dec 2012.

The ASB reports that “Medical terminology, innuendo, bad spelling and blasphemy feature alongside the issues of discrimination and vilification of religion, lifestyle choices and age, in the 10 most complained about ads of 2012.”

The highest number of complaints received for a single ad was 150. Of the top 10 ads most complained about, the ABS cleared 7 of them of anything wrong. For the top 10 list click here.

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POSTED 19 Jan 2013

Sexualisation of Children

An investigation into the sexualisation of young children is underway in WA after the State Parliament ordered the Children’s commissioner to tackle the emerging problem, reported the West Australian on 27 Oct 2012. (Watchdog to toughen protection for Kids, by Daniel Emerson). Laws governing billboards, the use of minors in advertising will be scrutinised. Ms Scott has to report in January to the Parliamentary Committee with recommendations. She will be focusing on the Criminal Code. 

 In March 2012 the Hon Nick Goiran, who has been advocating for an inquiry, moved a motion on the sexualisation of children in the legislative council. For the West Australian story click here.

Meanwhile the Australian Christian Lobby has launched a renewed national campaign to make outdoor advertising G rated.  ACL spokeswoman Wendy Francis said “we must protect our children from forming unhealthy attitudes toward women and sex.”

The ACL also reports on a speech by Tasmanian Labor Senator Helen Polley on the importance of addressing the sexualisation of children through highly sexualised advertising.

 

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POSTED 6 Dec 2012
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Sexualisation of Children

An investigation into the sexualisation of young children is underway in WA after the State Parliament ordered the Children’s commissioner to tackle the emerging problem, reported the West Australian on 27 Oct 2012. (Watchdog to toughen protection for Kids, by Daniel Emerson). Laws governing billboards, the use of minors in advertising will be scrutinised. Ms Scott has to report in January to the Parliamentary Committee with recommendations. She will be focusing on the Criminal Code. 

 In March 2012 the Hon Nick Goiran, who has been advocating for an inquiry, moved a motion on the sexualisation of children in the legislative council. For the West Australian story click here.

 

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POSTED 13 Nov 2012
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Ad complaints

To read the list of Australian ads that were complained about in June 2012 and the determination from the Advertising Standards Bureau click here.

For info on how to make a complaint click here.

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POSTED 16 Jul 2012

Stonemen Underwear

Melinda Tankard Reist reports that underwear brand Stonemen has launched an interactive video featuring a woman masturbating to an image of the viewers in Stonemen jocks.

For Stonemen contact details click here.

To make a complaint about the advert to the advertising standards bureau click here.

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POSTED 11 Jun 2012

Berlei advert

The Advertising Standards Bureau rejected complaints against 4 adverts from underwear maker, Pacific Brands Holding Pty Ltd, for its billboard advertising. One complaint related to a billboard advert which included the words: “Get your boobs done in your lunch hour”. The complainant said the advert should not be displayed in general viewing. To read the cases against Pacific Brands that we dismissed by the bureau see here:

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POSTED 11 Jun 2012

Ad complaints

In a review of its operations for 2011,released in April, the Advertising Standards Bureau reported that is recieved 3491 complaints for the year. Of the complaints, the bureau found 353 were relating to adverts that breached the code, affecting 54 adverts.  adverts breached the code of conduct. Click here to read the 2011 annual review. In May 2012 the Bureau received 224 complaints, relating to 44 ads.

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POSTED 11 Jun 2012

Gambling Report Released

On December 8, 2011 the Parliamentary Joint Select Committee on Gambling Reform issued its second report into interactive and online gambling and gambling advertising and the Interactive Gambling and Broadcasting Amendment (Online Transactions and Other Measures) Bill 2011. The 428 page report had 20 recommendations and said that the Bill should not be passed. It recommended that advertising gambling during times when children are watching TV should be banned. See the full report and recommendations, or the media release about the report.

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POSTED 23 Dec 2011
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Muslim PR

The Muslim organisation behind the “Jesus is a Prophet of Islam” billboards will begin screening a TV commercial espousing Islamic values during some top-rating programs.

For story: http://www.cathnews.com/article.aspx?aeid=28743

Or: http://au.news.yahoo.com/thewest/a/-/wa/10831906/tv-campaign-to-explain-muslim-faith/

Or: http://www.dailytelegraph.com.au/news/muslim-organisation-mypeace-to-show-commercials-espousing-islamic-values-during-top-rating-tv-shows/story-e6freuy9-1226174951408

To view commercial: http://video.dailytelegraph.com.au/2158567028/First-primetime-TV-ad-for-Islam

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POSTED 10 Nov 2011
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