Reist Baseless

The Australian Association of National Advertisers has described an opinion piece written by Melinda Tankard Reist, in which the author claims industry self regulation has failed to stop the objectification of women and the sexualisation of children, as “baseless and inaccurate”. For more: http://mumbrella.com.au/ad-association-hits-back-at-baseless-and-inaccurate-tankard-reist-sexploitation-piece-63709

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POSTED 10 Nov 2011
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Philippine Billboards

The Metropolitan Manila Development Authority (MMDA) has formally created an office, headed by Marikina Mayor Del de Guzman, that will regulate billboard content in new implementing guidelines it signed on Saturday. The office will clamp down on sexual billboards. For story: http://www.abs-cbnnews.com/nation/metro-manila/08/06/11/mmda-signs-new-billboard-guidelines

Or: http://www.mb.com.ph/articles/326230/mmda-screen-billboard-ads

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POSTED 13 Aug 2011
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Muslim Advertising

Nathan Klein from the Daily Telegraph reports: “Television commercials aimed at improving the “concerning” way many Australians perceive Muslims will soon hit our screens.

They are the brainchild of mypeace.com.au – the same group of Muslims behind the “Jesus is a Prophet of Islam” billboards across the city.” For full story: http://www.dailytelegraph.com.au/news/sydney-nsw/devout-muslim-diaa-mohamed-sharing-the-real-truth-of-islam/story-e6freuzi-1226094926782

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POSTED 19 Jul 2011
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Outdoor Advertising Inquiry

Melinda Tankard Reist reports that a parliamentary report into outdoor advertising recommends a more rigorous system of self-regulation. However, the Communications Council welcomed the report saying that it vindicated the current system of self-regulation. The 19 recommendations include a recommendation to amend its Advertising Code of Ethics. The new report came a fortnight after a report into the National Classification Scheme which recommended that outdoor advertising should be placed within the national classification scheme.

The Outdoor Media Association has announced that it was reviewing its current self regulation system.

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POSTED 19 Jul 2011

Ad Standards Wanting

Mumbrella reports that a federal government review of the national classification system has recommended that all forms of advertising should be subject to a new form of control as self regulation within the advertising industry is not working.

For Mumbrella article: http://mumbrella.com.au/comms-council-warns-of-red-tape-and-higher-costs-after-government-report-slams-industry-self-regulation-50362#more-50362

To see report from the Federal Parliaments Legal and Constitutional References Committee: http://www.aph.gov.au/Senate/committee/legcon_ctte/classification_board/report/report.pdf

 

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POSTED 2 Jul 2011

Supre Ad Focus

Mumbrella report that a TV ad for youth clothing brand Supre has been cleared by the Advertising Standards Bureau three weeks after outdoor ads from the same campaign were banned for sexualising youngsters. For story and to watch advert: http://mumbrella.com.au/supre-tv-ad-let-off-by-advertising-standards-bureau-50564#more-50564

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POSTED 2 Jul 2011
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Nando’s “Little Hotties”

Mumbrella reports of criticism over a new advert by restaurant chain, Nando’s which features women in burlesque-style lingerie, is guilty of objectifying women. To watch advert: http://www.littlehotties.net.au/home.php

For story: http://mumbrella.com.au/nando%E2%80%99s-%E2%80%98little-hotties%E2%80%99-campaign-sassy-not-sleazy-50971#more-50971

 

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POSTED 2 Jul 2011
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Selleys Advert

Paint supplier Selleys has a new advert that Saltshakers believes undermines marriage. To watch advert: http://www.selleys.com.au/sealants/silicone/speedseal/

Action: Saltshakers asks people to look at the advert and then write the Selleys suggesting they improve their advertising and show some social responsibility to support rather than undermine the foundational building block of society – marriage and the natural family.

Contact: Selleys customer service in Australia:

Ph: 1300 555 205 Fax: 1300 555 305 (Monday to Friday 8.30am – 5.30pm AEST)

or write to:

Email: Selleys.customer.service@selleys.com.au

Customer Service Selleys Pty Ltd 1 Gow Street, Padstow, New South Wales, 2211, Australia

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POSTED 2 Jul 2011

Outdoor Media Chairman

APN Outdoor boss Richard Herring has been appointed chair of the Outdoor Media Association. He said one of the growing challenges the outdoor industry faces is public concern over “creative appropriateness” of advertising. For more: http://mumbrella.com.au/herring-oma-outdoor-creative-appropriateness-46639

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POSTED 27 Jun 2011

Supre Sleeze

Fashion store Supre has removed advertising after many complaints were received.

For story: http://www.dailytelegraph.com.au/topless-fashion-ad-leads-to-big-bust-up/story-fn6e0s1g-1226069236702

Or: http://melindatankardreist.com/2011/06/supre-using-sex-to-sell-to-a-young-market/

For verdict from the Advertising Standards Bureau: http://www.adstandards.com.au/casereports/determinations/standards?ref=0145/11

 

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POSTED 27 Jun 2011
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